What is Branding?
A brand is not just a logo but everything about your business. It's the idea of a person or corporations perception by the customer’s experience purchasing a product or service from you. A successful brand reflects your strategy. This can be down to the colours you use, a slogan or a certain style of photography or design.
The key to Branding is simplicity. Consumers want an experience which brings them comfort, happiness and satisfaction and they get it in part through the products and services they purchase online. The consistency of the branding can deliver an image which allows happy clients to return time and again to a website or brand they have positive memories of.